Friday, June 24, 2011, AutomotiveWorld.com
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Hero Group, after the split from Honda, the company plans to enter the three-wheeler business to counter attack Bajaj Auto, the market leader.
Hero Group will launch a passenger carrier followed by a commercial goods mover, according to people familiar with its strategy. These plans were discussed at a meeting with vendors in Delhi, the people said.
“The group is examining the option of re-engineering its bigger two-wheeler engines to make three-wheelers. We have been asked to prepare for the entry into three-wheelers and other segments,” said a Delhi-based vendor who attended the meeting.
Honda Motorcycle and Scooter India is aiming to enter the pre-owned two-wheeler segment to sell its own brands to give a pinch to the Hero Honda.
The company is currently studying at select dealerships in four major cities including Bangalore, Mumbai and Ahmedabad where abundant Honda products have been sold.
“The company has started an internal study where in the pre-owned dealerships have been setup separately from its existing dealerships through dealer margins to get closer to existing and prospective customers. The company seeks to take advantage of about six million Honda two-wheelers that already ply on Indian roads,” said by close to the development.
Honda Motorcycle and Scooter India is aiming to enter the pre-owned two-wheeler segment to sell its own brands to give a pinch to the Hero Honda.
The company is currently studying at select dealerships in four major cities including Bangalore, Mumbai and Ahmedabad where abundant Honda products have been sold.
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