Honda Motorcycle and Scooter India is aiming to enter the pre-owned two-wheeler segment to sell its own brands to give a pinch to the Hero Honda.
The company is currently studying at select dealerships in four major cities including Bangalore, Mumbai and Ahmedabad where abundant Honda products have been sold.
“The company has started an internal study where in the pre-owned dealerships have been setup separately from its existing dealerships through dealer margins to get closer to existing and prospective customers. The company seeks to take advantage of about six million Honda two-wheelers that already ply on Indian roads,” said by close to the development.
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