Showing posts with label Kirloskar. Show all posts
Showing posts with label Kirloskar. Show all posts

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07 July, 2011 Toyota Kirloskar Motors will expand the capacity of its second plant in Karnataka, which manufactures models like the Etios and Liva, a company official said.
The capacity of the second plant would be increased from 70,000 units per annum to 1.20 lakh units per annum, Toyota Kirloskar Motors VP (Sales) S Shetty said.
The investment required for the expansion would be Rs 215 crore and it would be completed by the second quarter of next year, he said.
Launching the Liva (the hatchback version of the Etios) here today, Shetty said that the company has sold 21,000 units of the Etios so far. The expected combined sales of Etios and Liva this year would be around 60,000, he told reporters.
Toyota Kirloskar Motors’ dealership network would also be expanded to 175 by the year-end from 150 at present, he said.



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23 June, 2011 Japanese auto maker Toyota Kirloskar on Wednesday said that the much awaited premium hatch back Etios Liva will be launched this month on June 27 in Delhi. The company had earlier deferred the launch of the Etios Liva from April to June. The decision was taken to reduce the long waiting period for the Etios.
The concept vehicles of the Etios and Etios Liva were first unveiled at the Auto Expo last year in Delhi. The Liva will be Toyota’s foray into the highly popular hatchback segment, which currently accounts for 60 percent of the volumes. “The Etios has been well received in the market. We have delivered more than 20,000 cars as on date”.
“We have reduced the waiting period to less than one month by increasing production. We hope to get a good response for the Liva. Pricing details will be announced at the launch ,” said Sandeep Singh, DMD marketing, Toyota Kirloskar.
Keeping the target customer in mind, youthful and fun filled activities have been lined up as part of the marketing campaign. The TV ad campaign will feature music composed by the music maestro AR Rahman.

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Toyota Kirloskar Motor has registered a growth of 38% in sales in the year 2010, compared to last year. It sold 74759 units in the calendar year 2010 against 54320 units in 2009.

Commenting on the sales for the year 2010, Mr. Sandeep Singh, Deputy Managing Director-Marketing, TKM said, “ We are very happy with the response we have received from our customers in 2010. This year has witnessed the most important launch in the history of Toyota in India – The launch of Etios and the unveiling of the hatchback Liva. The first batch of Etios – more than 400 units - have already been dispatched to the dealerships and we have begun delivering vehicles  to the customers. The vehicle are on display at most of our dealerships.

In 2011 we look forward to  a) the launch of  the hatchback Liva in April b) establishing the brand of Toyota among the masses with the Etios and hatchback Liva  c) giving our customers a Q Class Experience .

On behalf of TKM, I wish all our customers a wonderful year ahead and thank them for trusting us and our products for all these years. We look forward to serving them in 2011.”

Toyota also announced that bookings for the Fortuner will reopen on Jan 1 2011. The bookings were last reopened on July 2010 for a period of one month.The Fortuner launched in Aug 2009 has since sold more than 15000 units acquiring 57 %  market share in the mid SUV segment.

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