Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts
Infibeam Launches Buildabazaar - Setup Your Own Online Store Brand, Access Consumer Demand for Your Products, & Start Selling with Zero start-up Cost
Infibeam Launches Buildabazaar - Setup Your Own Online Store Brand, Access Consumer Demand for Your Products, & Start Selling with Zero start-up Cost
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If Hyundai’s recent track record for making luxury-cum-performance cars such as the Genesis and Equus is anything to go by, you’ll notice considerable efforts made by the company to cater to a different class of automobile customers. Rumour has it that Hyundai is looking to brand their cars made for the luxury segment which could possibly create competition for the likes of BMW 3-series and Lexus cars. The Wall Street Journal refers to Hyundai’s plans to separate its premium offerings from its mainstream cars by way of a premium brand. Similar to Honda’s Acura, Toyota’s Lexus and Nissan’s Infiniti.
John Krafcik, Head, Hyundai – USA, revealed in an interview to the Wall Street Journal. However, before any moves are mad, the company will gauge the success of the Equus and the Genesis to make a decision. Hyundai will unveil their new global branding strategy at the upcoming Detroit Motor Show, also replacing their current tagline ‘Drive You War’ with a new upbeat message.
Hyundai To Launch A New Luxury Car Sub-Brand In China By 2010Hyundai Genesis Sedan Will Land At The 2010 Delhi Auto ExpoNissan Motors Say No To Infiniti Brand For India In The Near Or Medium TermCarnation Auto And Magneti Marelli To Service Premium Cars In IndiaLexus Luxury Cars To India ?Tags: hyundai, Hyundai Equus, hyundai genesis, Hyundai Luxury Car
subsidiary of Germany based BMW group has unveiled its most awaited sports utility vehicle in India.
All new BMW X1 model would be hauling both diesel and petrol versions along with both manual and automatic transmission options. The BMW X1 model will be assembled at company’s Chennai plant following its import in India through CKD (Completely Knocked Down) unit route.
Once BMW X1 launch in the country, it will be the lowest priced car in BMW Indian portfolio. The BMW X1 will be competing with Toyota Fortuner, Honda CR-V, Ford Endeavour and Mitsubishi Outlander etc.
The car would be launched in two variants including X1 Corporate Edition and X1 Highline. The petrol version of this car will be launched sporting a 1.8L engine and on the other side the diesel version by a 2.0L diesel engine. The launch of BMW X1 will additionally boost its existing strong luxury SUV line-up including BMW X3, X5 and X6.
For the moment, BMW India has taken the top luxury car maker’s position from Mercedes Benz in the country. The BMW India plans to invest in its India operations Rs 70 crore by year 2012.
Related News:
The New BMW 520d Launched in India
BMW Chennai unit rolls out 10,000th car
BMW confirms production of sports car with plug-in hybrid technology
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If Hyundai’s recent track record for making luxury-cum-performance cars such as the Genesis and Equus is anything to go by, you’ll notice considerable efforts made by the company to cater to a different class of automobile customers. Rumour has it that Hyundai is looking to brand their cars made for the luxury segment which could possibly create competition for the likes of BMW 3-series and Lexus cars. The Wall Street Journal refers to Hyundai’s plans to separate its premium offerings from its mainstream cars by way of a premium brand. Similar to Honda’s Acura, Toyota’s Lexus and Nissan’s Infiniti.
John Krafcik, Head, Hyundai
View the Original article
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