The first Tata Nano Ad that came out last year served like a catalog of features coated with tradition and emotion. The response it evoked was quite amazing and here comes three more portraying the kind of effect the Tata Nano has on people and family.
The Nano kids Ad is a scene right out of a regular family trip, the Nano rain Ad reaffirms its safety in all weather conditions while the Nano tickle is a common sight when two college goers stop at the lights.
Our friends at Maruti Suzuki sent us this TV commercial that will hit the small screens starting tomorrow.
According to Maruti Suzuki –
The TV Ad aims to celebrate the unique moments each Ritz owner has had in his car. Over 1 lakh Ritz models have been sold across the country and each owner has multiple memories attached to his car.
What do you think about it?
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Recently, the British government revealed the list of 9 electric cars that are eligible to receive subsidies of up to £5,000 under a plan to promote low-carbon transport and the Vista EV made it to the list!
The idea is to promote electric vehicles by offering the cay buyers cash back of £5,000 towards the purchase of a low-carbon car from January 2011 to the end of March 2012. The government has promised to dole out £43 million until the end of March 2012 just to make sure that car buyers are attracted towards electric vehicles that are emission free.
The other vehicles on the list include Mitsubishi’s iMiEV, Daimler’s Smart fortwo electric drive, Peugeot’s iON, Citroen’s CZero, the Nissan Leaf, the Toyota Prius Plug-in, Vauxhall’s Ampera and General Motors’ Chevrolet Volt.
To go one step further, the UK government is also investing 20 million pounds to set up local charging points for 5 regions – the Midlands, Greater Manchester, East England, Scotland and Northern Ireland.
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As we already reported, Mahindra launches the Thar Jeep today in India and find the features, Specifications, Price list with video launch and pictures all in one.
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India. Consumers today are looking for a different lifestyle, as they seek adventure and a fun experience which the Thar will offer. With the retro look back in vogue, the Thar is all set to chart a new terrain in the Indian automobile industry.
Speaking at the launch Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, “Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.” Mahindra Thar Features:
Mr Rajan Wadhera, Chief Executive, TPDS, Mahindra & Mahindra Ltd. said, “The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe’s tough rigid ladder frame chassis has been optimised to enable crisp handling. Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling which is unheard of in this segment before. Light & responsive Integral power steering gives delightful manoeuvrability to the Thar”.
Mahindra launches its Off-roader, the Thar, in India
Thar in keeping with Mahindra’s 4×4 heritage and changing consumer lifestylesReady to delight offroading adventure enthusiasts , retro look & style seekersThar CRDe 4×4 BS IV variant priced at Rs 5.99 lacs (ex showroom Delhi)Thar DI BS III variant priced at Rs 4.47 lacs (ex showroom Jaipur)
Mumbai, December 21, 2010: Mahindra & Mahindra, India’s market leader in utility vehicles today introduced its legendary 4X4 off roader the Thar CRDe, in India. The much awaited 4×4 off-roader is being launched in India and is targeted at the offroading enthusiasts, retro look seekers & people wanting to make a unique style statement.
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India. Consumers today are looking for a different lifestyle, as they seek adventure and a fun experience which the Thar will offer. With the retro look back in vogue, the Thar is all set to chart a new terrain in the Indian automobile industry.
Speaking at the launch Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, “Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar.”
Mr Rajan Wadhera, Chief Executive, TPDS, Mahindra & Mahindra Ltd. said, “The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe’s tough rigid ladder frame chassis has been optimised to enable crisp handling. Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling which is unheard of in this segment before. Light & responsive Integral power steering gives delightful manoeuvrability to the Thar”.
Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra’s heritage began with assembly of the iconic Mahindra CJ 340 in India. The company later branched out into manufacture of utility and light commercial vehicles. It grew rapidly from being a manufacturer of army vehicles and tractors to an automobile major with a growing global appetite. Today, with changing lifestyles and evolving consumer needs, M&M is all set to redefine the Indian offroading category with its unique retro look offering, the Thar CRDe.
The Thar CRDe is a true blue, stylish off roader, which is an evolved version of the Mahindra CJ340, the MM 540, the Classic and the Legend. A typical Mahindra breed, the Thar CRDe, is now faster, stronger and more powerful and reflects the company’s legendary tough and rugged DNA. Priced at Rs. 5.99 lacs (ex showroom Delhi, BS IV variant), the Thar CRDe attempts to evoke nostalgia of a time when offroading was simply about pure adrenaline.
The powerful CRDe engine delivers on power and fuel economy. The cabin can seat seven people, while two rear bench seats can be folded to create a massive luggage area. It is available in a BS IV variant with power steering as a standard fitment, giving it a comfortable drive. The customization options and accessorized vehicles are also available for booking.
The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011.
The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options. The BS III variant will be priced at Rs 4.47 lacs, ex showroom Jaipur.
Thanks to our reader Ashley, we’re able to bring you the commercial of the Nissan Sunny from China. The Sunny is aimed at the younger group of people and the ad is a direct indication of who its target group is.
We’re not going to present the details of the Sunny again. Instead you can go to our previous post on the Nissan Sunny to learn more.
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SAIC-Wuling Hongtu MPV (N200 in some cases) was spied by our regular reader Sagar Parikh with Gujarat plates. The vehicle was spotted testing in city traffic. Initially believed to be the Wuling Sunshine, the low-cost MPV, on close observation, gave away a few clues despite heavy camouflage.
We have understood that these vehicles could be badged as Tavera variants. They however will sport the Chevrolet bowtie.
This vehicle is expected to take on the Maruti Eeco and Omni. By the look of things, General Motors will offer luxury variants for passenger application as well.
The basic model is expected to come with a 1.2-liter 85bhp petrol engine. It will also be interesting to see if a diesel engine will be fitted to the Hongtu. GM can use the 3-cylinder diesel engine from the Beat to make it cost effective and fuel efficient. This van is less than 4 meters long and qualifies as a small car in India.
The “Chevrolet Tavera N200? is what we’ve decided to call it and it must be on the market next year.
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Tata Nano, yes not this time with the flames or smoke but to grab your heart with a new touching commercial from Tata Motors. The company has brought a tagline “Key to your happiness” to see if something can change our minds while see the Nano.
The commercial will show you the features of the Nano including the space, acceleration and how it can tackle the bad roads. Watch the video after this jump!
We have always been a fan of Tata TV commercials. Be it the safari or the indigo manza commercial, Tata seems to be getting the commercials right and communicating clearly in that medium. Lets take a look at the Tata Aria commercial. We feel the commercial provides us a clear picture that the Tata Aria is a crossover and it has got finesse of a sedan with the muscle of an SUV. Check out the youtube video !
Video : Tata Aria Commercial :
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Engine2.2 L DICOR, BS IV Compliant with Dual Mass FlywheelSuspensionIndependent Double Wishbone with Coil Spring5 Link suspension with coil springTransmissionG-76-5/4.1 Synchromesh with Overdrive. Torque on Demand 4X4SteeringRack and Pinion with Power assistanceBrakesVentilated Disc Brakes with twin pot caliper
Here is the first look at the Toyota Etios Video released by Toyota India featuring AR Rehman (Awesome Musical Compilation from the Music Maestro) – Stay Tuned as we bring you live updates from the Launch. Enjoy The Video for now.
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Heikki Kovalainen the Lotus F1 driver had a serious hard crash on sunday in an Audi R8 at the Race of Champions event in Germany while battling it out with Sebastien Loeb. The finnish driver along with his British girlfriend Catherine Hyde were involved in this serious accident. Reports have come in that this accident was caused due to a damaged rear suspension and a jammed throttle. Audi are you listening !
Heikki Kovalainen on Twitter
“Hardcore shunt with throttle jammed and rear suspension damaged, got knocked out, now some medical checkups,”
“Catherine is sore and her back is painful, got to look after her now,”
“Head’s a bit sore, (I) was unconscious for 30 seconds.”
We all hope Kovalainen and his girlfriend recuperates well and would be in full swing in next year’s F1 season.- Stay Tuned.
Video: Heikki Kovalainen Audi R8 Crash at Race Of Champions 2010
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We have always been a fan of Tata TV commercials. Be it the safari or the indigo manza commercial, Tata seems to be getting the commercials right and communicating clearly in that medium. Lets take a look at the Tata Aria commercial. We feel the commercial provides us a clear picture that the Tata Aria is a crossover and it has got finesse of a sedan with the muscle of an SUV. Check out the youtube video !
Video : Tata Aria Commercial :
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Technical SpecificationsEngineType2.2 L DICOR, BS IV Compliant with Dual Mass FlywheelDisplacement2179 ccMax Output (PS
Tata Motors’ Nano has maintained an extremely low profile since its launch in March last 
