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03 November, 2011 Diversified business house InterGlobe Enterprises on Wednesday said it has launched British sportscar maker Ariel Motor’s Atom range of cars in India, priced up to Rs 85 lakh.
InterGlobe Established Pvt Ltd, the luxury lifestyle solution provider and subsidiary of InterGlobe Enterprises, will be responsible for Ariel Motor’s products in India. Branded as The Estd, the InterGlobe Established will “exclusively represent the Ariel Motor Company in India and SAARC”, the company said in a statement.
The Estd will sell various models of Atom with price of car having standard specifications starting from about Rs 55 lakh and for all upgrades such as superchargers going up to Rs 85 lakh. It will also bring the different variants of Ariel Atom 3 in India.
“India is fascinated by fast cars, and the Atom gives us a unique opportunity to provide a distinguished product in this category...The demand for these cars is expected to grow at 20 per cent over the next 5 years, presenting an exciting market opportunity,” The Estd President and CEO Nigel Harwood said.
The company sees “huge potential” for this product in India, especially on the back of a successful F1 season.
“We have seen the emergence of sports car culture amongst the young HNIs (high net worth individuals), who seek thrill and adventure. The addition of Atom will help us strengthen our portfolio and cater to new emerging consumer segments,” he said.
England-based Ariel Motor Company’s V8 Atom series beat the Bugatti Veyron earlier this year by 1.7 seconds on the TopGear test track, making it the fastest road-legal car to go around the track, the company claimed.
Earlier this year, The Estd had introduced Swedish super luxury sports car Koenigsegg, carrying a price tag of about Rs 12.5 crore. It had also launched an entire range of other luxury products in India such as motorcycles, yachts, boats, premium helicopters and private jets.

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If you think the Germans are not your cup of tea, try the Swedes.

After bringing in the XC60 last year, the company is all set to bring in their luxury sedan competitor – Volvo S60 this February. The car will go head to head with Mercedes C Class, BMW 3 series and Audi A4.

Design wise, the S60 started a new chapter in Volvo’s history. Earlier considered to be the geography teacher’s car, Volvo astonished the world by bringing a futuristic design that could match up to the German rivals. The aggressive front end coupled with the sleek coupe like design made sure that this Volvo stands apart from other cars in parking lot.

The car is expected to have the same D5 2.4-litre turbo diesel motor from the XC60 that is good for about 205bhp. The AWD coupled with 420 Nm of torque @ 4000 rpm will make sure that you can keep up with segment leaders.

On the gizmo front, this car is more loaded than the German rivals with gadgetry that can brake for you if a pedestrian is detected and you don’t react in time. Being a Volvo, the list of gadgetry is about 70+ features long.

But like other Volvo cars, this will also be making it to the market in form a CBU attracting 110% customs duty. Would that make the car uncompetitive in the segment? Only February can answer that

Tagged as: Volvo S60, Volvo S60 India

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