Tata Motors are looking to seek professional help to fix the problems and recent incidents of the car going up in flames.
Industry sources have confirmed Tata Motors is planning to consult global consultancy firm Accenture. The global consultancy firm Accenture would be looking into issues pertaining to production, quality standards and supply chain management. They would also identify new growth markets for Tata Motors to get a firm grip and push the Nano sales.
“The company would have to re-look at its strategy from scratch for which they are seeking professional help,” an industry source said, adding that over the past one month senior officials have been in close touch with Accenture division heads to give steam to a new strategy and identify possible production-related loopholes. “The aim is to review the overall processes within Tata Motors and compare it with its rivals,” the source said. However,when contacted a Tata Motors spokesperson denied any such move by the company .
The company is currently seeing a massive nose dive in sales. In the month of July 9,000 nano’s were sold however the month of November was a disaster with only 509 nano’s sold. The impact was a 85% decrease from the previous year.
“The company is fighting a battle on two fronts–engineering and marketing. Today , the nature of the market is such that if the company takes too long to fix the problem, it could run the risk of losing prospective customers,”said an auto analyst.
Tata motors has addressed the declining sales issue by stating its a question of dealership. “All these initiatives will be done across the country , as we expand open sales. Sales will increase, as we go on covering states,” the company has said.
Stay tuned to get more updates on the Nano. Would Tata Nano be live and kicking again ?
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