Ceat : Be Idiot Safe
Ceat intrigues us with their new ad campaign for two-wheeler tyres. The ads not only take a jab at profiling ‘road idiots’, but also cleverly shifts focus onto ‘protect yourself with our quality tyres’ as opposed to really dealing with the issue.
Video : Ceat Be Idiot Safe
However, having said that, the campaign is innovative and certainly tries to bring some sense of awareness on road traffic accidents and ‘possible’ precautions. Ceat furthers their innovation with an even more interesting website dedicated exclusively to the campaign. They keep you engaged with interactive games and road awareness contests. ‘Better safe than sorry’ is the common theme that runs through Ceat’s ‘www.beidiotsafe.com‘.
Video : Ceat Be Idiot Safe
The tyres are promoted as life-savers against those roadside pedestrians and vehicle owners with no regard for the safety of others. The special website also offers games and contest based on this ‘idiot-proof’ theme. Ceat’s efforts to create awareness, if not a movement, are truly commendable. BYF certainly supports this cause!
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