ŠkodaAuto India, a fully owned subsidiary of ŠkodaAuto a.s., Czech Republic and one of the most promising automobile companies in India today announced that its sales grew by 38% in the year 2010 vis-à-vis year 2009. ŠkodaAuto India’s total sales for year 2010 stood at an impressive 20,166 units. The company’s sales performance was encouraging in the last month of the year as well with total sales of 2617 units and a growth of 135% over the same period last year. The introduction of the new Škoda Fabia and Škoda Yeti were the main highlights of the year 2010 for Škoda Auto India.
This is the highest year-on-year sales growth for the company since its entry in Indian Market.
Year 2010 has been quite an eventful year for Škoda Auto India with two great launches that of new Škoda Fabia & Škoda Yeti which was first showcased at the Auto Expo 2010. SkodaAuto India achieved a milestone of rolling out the 100001st car from its Aurangabad plant. The year also saw Škoda undertaking a social initiative with gifting of Škoda Cars to ITI, Aurangabad. ŠkodaAuto India also initiated the Škoda Prize, the largest and the most prestigious awards on the Indian visual arts scene.
Looking at the year gone by Mr. Thomas Kuehl, Director & Board Member, Sales and Marketing, ŠkodaAuto India said “I am extremely delighted with ŠkodaAuto’s growth as we gear up for the exciting year ahead. The efforts and hard work put by Škoda India in year 2010 has reaped satisfying results. The calendar year 2010 was a favourable one for the Indian Economy and we were able to make the most of it through new product introductions and high impact and innovative marketing initiatives. We intend to take our success to new level in the year 2011 and continue our endeavour to offer only the best to the Indian consumer.
Mr. Kuehl further added, “ŠkodaAuto focused on aggressive network expansion strategy across India to boost its sales in this competitive market. Year 2010 happened to be a year of small cars. An array of cars was launched in hatchback sector but Škoda’s all new Fabia maintained its niche in the market. Also, Yeti’s launch in November has met with an exceptional response. Looking ahead, this year we promise that ŠkodaAuto’s cars will continue to add more zeal and zest in customers’ lives.”
Škoda Yeti’s ‘Right of Way’ Expedition, an initiative taken up in 2010 has been successful in creating a platform for the Škoda Yeti while catching the attention of potential customers through clutter breaking marketing. The car has already won Zigwheel’s SUV of the year & Top Gear ‘Car of the Year’ awards which is yet another milestone in ŠkodaAuto’s fascinating record. This award is the perfect way to start the New Year for the company.
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