Hero Group, after the split from Honda, the company plans to enter the three-wheeler business to counter attack Bajaj Auto, the market leader.
Hero Group will launch a passenger carrier followed by a commercial goods mover, according to people familiar with its strategy. These plans were discussed at a meeting with vendors in Delhi, the people said.
“The group is examining the option of re-engineering its bigger two-wheeler engines to make three-wheelers. We have been asked to prepare for the entry into three-wheelers and other segments,” said a Delhi-based vendor who attended the meeting.
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