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24 November, 2011 Tata Motors, maker of the world’s cheapest car Nano, is producing it at less than half of the annual installed capacity of 2.5 lakh units, a senior company official said on Wednesday.
“Our installed capacity for Nano is 2.5 lakh units per annum and we are presently producing 10,000 cars per month,” R Ramakrishnan, VP (commercial), passenger car business head of Tata Motors Ltd, said.
Launching the new version of SUV Sumo in Kolkata, Ramakrishnan told reporters, however, that Nano sales are increasing every month.
To penetrate the rural markets more, the company is in the process of setting up exclusive Nano outlets with the target segment being those owning two-wheelers, he said.
Regarding market share in the SUV segment, he said the company is taking steps to arrest the decline. “At present, out market share in the overall SUV category is 14 per cent which is lower than previous years,” he said.
Tata Motors is introducing more fuel efficient models to buck the industry trend of sagging sales, owing to high fuel costs and increased interest rates, he added.
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