Shahzad Sheikh
09 January 2011
The Spirit of Ecstasy, featured on Rolls-Royce cars, is 100 years old. The luxury marque will be celebrating the Flying Lady mascot’s anniversary throughout 2011 by etching ‘Spirit of Ecstasy Centenary 2011’ on the base of each statuette to feature on Rolls-Royce cars produced this year.
Events planned for the year include a drive through central London on 6th February – the date on which the Charles Sykes’ Spirit of Ecstasy was first registered.
One hundred contemporary and historic Rolls-Royce cars will make their way through the capital’s streets taking in key landmarks en route, such as Berkeley Square and Conduit Street, the current and original homes of Rolls-Royce in London.
‘The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present,’ said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. ‘She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world’s most exclusive and desirable cars.’
More events are planned throughout the year.
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