With the launch of Etios compact car, the company is likely to sell 1,50,000 units in 2011.
The target sales for Etios sedan and hatchback is 70,000 units and selling would start from January, he said.
We want to participate in the mainstream segment. So far we have been only in the premium segment,” he said.
The present level of localisation of Etios is 70 per cent and would reach 90 per cent in the next few years, he said.
The company is looking at expanding the dealership from 97 to 150 by 2011 end.
The second plant is said to come into act by the end of the month. The plant would roll out the Etios. Toyota’s investement in India is Rs 6000 crore so far – Stay Tuned !
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