Two-wheeler manufacturer, Bajaj has witnessed a surprising 52 % jump in sales in the first half of this fiscal over the same period in 2009. Product repositioning, new customer segment targets and entry of new scooters led by Honda Motorcycles and Scooter India (HMSI) have revived the scooter market in India. October 2010 witnessed 104.27 % jump in sales to 1, 88,633 units as compared to 92,346 units in the same month last year. The present market leader HMSI sold 5, 20,466 units this fiscal, a jump of 35.41 % over 3, 84, 369 units in the same period last year. The firm now commands 44.75 % market share.
Vishnu Mathur, Director General, SIAM, said, “At one point, people had written off scooters. However, scooters have been repositioned and it has helped. It is doing exceedingly well by targeting a different segment of customers.” Mathur also added that the demand from urban areas, mainly women and the younger lot is driving the restoration of the scooter market.
According to Society of Indian Automobile Manufacturers (SIAM), the domestic scooter segment saw sales of 11, 63,127 units during April-October, 2010-11 compared to 7, 64,643 units in 2009. During 2009-10, scooter sales in the domestic market stood at 14, 62,507 units compared to 11, 48,007 units in the previous fiscal, up 27.40 %.
NK Rattan, Operating Head (Sales and Marketing), HMSI, said,
View the Original article
0 comments
Post a Comment