Bajaj Auto is planning a massive dealership attack. The company is looking to tap into the growing bike mart in India full-on. For this Bajaj Auto is looking to set-up 130 new dealerships along with state of the art upgrades to 1100 service centers. The company plans to do this by next festive season and it said that an investment of Rs 18 crore is required to just upgrade the 1100 service centers.
Bajaj Auto said it plans massive distribution network expansion to meet robust growth targets, adding 130 new dealerships and upgrading 1,100 service centres by next festive season.
The new dealers, largely in small towns, would take the total number to more than 600 dealerships across India, the company said.
According to S Sridhar, President – Motorcycle Business, Bajaj Auto, the company is well placed in terms of distribution as far as Pulsar – a premium brand, with an urban focus – is concerned.
“On the other hand ‘Discover’ which is a mass commuter has huge potential in smaller towns. While Discover’s growth in terms of volumes and market share has been outstanding, the next big boost will come from increasing the share in these towns and in rural India which accounts for more than 50 per cent sales of this category”, he said.
“These new dealerships will help the company to increase the share in this model in smaller towns which are today inadequately catered to by only the secondary network,” Sridhar said.
Do let us know your dealership or service center experience you received during your visit to Bajaj Auto. Let us do a quick analysis with regards to customer experience ! – Stay Tuned.
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